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A source from Packaging World, By Jim Butschli, Features Editor Way back in 2000, long before e-commerce became the red-hot topic it is today, Packaging World reported on reflect.com, an upstart company that began selling women`s cosmetics/beauty products not at retail, but-get this-on the Internet! At that time, the process of ordering products online was not only unusual but also, in the case of reflect.com, one that allowed the consumer to actually select packaging preferences. The potential disruption from e-commerce was so uncertain that PW`s late Editor and Packaging Hall of Fame inductee Arnie Orloski explained in a follow-up column, [The legend of Jimmi; an ode to cosmetics," that [some members of the packaging community are right to be concerned about their futures." The column ended by saying, [In the future, Jim or `Jimmi` [the fictitious name this editor created in order to create a personal beauty profile and order the packaged products at reflect.com] and other PW editors will continue to explore packaging-related changes that cyber marketers are making, from distribution packaging, labeling, custom packaging to shipping." Our factory is located in Guangdong Province, China. What we can do is not just one box, but a packaging feast. We can offer luxury gift box, food packaging box, paper shopping bags, label, paper notebook etc. Fast-forward 18 years and e-commerce growth continue to soar, with the prediction that it will account for 15% of all retail sales globally by 2025, according to Smithers Pira`s E-Pack Summit 2018. Financially speaking, that`s a leap from $28 billion to $55 billion by 2025. Digital health and beauty product shoppers today don`t necessarily get to select their packaging as they did at reflect.com, but one thing made crystal clear in a new study released by Esko is that one-third of e-commerce shoppers return health and beauty products because of the packaging. The new study, [Packaging and the Digital Shopper: Meeting Expectations in Health & Beauty," was conducted by Esko, along with sister companies Pantone, X-Rite, and AVT. The study revealed what 3,000 shoppers in North America, Western Europe, and Asia want from health, beauty, and personal care packaging. It follows up on related research called, [Packaging and the Digital Shopper: Meeting Expectations in Food & Beverage," released in June 2018. Statistics from the study include the following: • 63% of shoppers foresee purchasing more health, beauty, and personal care products online in the next 18 months • 14% of online shoppers returned health and beauty products because of miscommunications in online appearance versus what was delivered to their home • 28% of shoppers agreed that they had purchased a new product because they enjoyed the packaging in the prior three months • 63% of shoppers say they are highly likely to purchase health and beauty products that are personalized for their skin/body type The latter point indicates that brand leaders need to start considering how to personalize functional product attributes and improve that experience for shoppers, including the product instructions. Personalization to the shopper will be less about applying his or her name on the product, and more about product customization. [The data and insights on shopper`s packaging preferences, specifically within personalization, explain why it has become imperative to utilize digital packaging technology tools to increase speed to market and improve overall packaging and product quality," says John Elworthy, Esko`s Senior Director of Global Brand Sales.

In today`s marketplace, rightsizing your package is not only important to the final cost of the product in the consumer`s hands, but also to the perceived environmental impact of the package and its ability to protect your products from variables, depending upon the means of transportation. Rightsizing has many different interpretations. When I began in the packaging industry, products were over-packaged to improve billboard space and offer perceived value. Slack fill and other watch-outs were implemented to eliminate the product over-packaging and product volume misconceptions. As I was on the supplier side of the table at the time, we had gone to a major retailer who was purchasing finished toy products overseas in a greatly oversized package. For three years, we kept trying to find a champion who would listen to us and understand the savings we could provide by rightsizing their toy line. The savings were derived from the reduced size of the folding paper box and the clamshell inside the folding packaging box. The reduced size also provided savings in shipping the product in a container from overseas, and in trucking and warehousing within the U.S. And with the reduced size, the retailer could use the same shelf space to fit two products rather than one. After three years, we finally found a champion at the retailer. After rightsizing their toy line, we also rightsized their home line. In this case, rightsizing was simply not over-packaging your product but providing a package that offered adequate protection and billboard space. We dedicate ourselves to improving packaging solution, in order to offer better and safe packaging to our clients. Ibis packaging is one factory focus on luxury gift box, paper shopping bag, food packaging box, corrugated cardboard box, folding paper box, flower box etc. We accept customization on size, material, and print. Another example of rightsizing to provide cost savings occurred when an associate of mine looked at a major cracker brand at my employer to evaluate the size of the folding carton and shipper, and the pallet pattern associated with the carton and shipper sizing. Rightsizing the folding carton by reducing the width of the carton by 1⁄8 in, the shipper`s width was reduced by 1⁄2 in. As a result, the pallet pattern was increased by 20%. The increased pallet pattern count reduced shipping and warehousing costs considerably on this product. In this case of rightsizing, most consumers would not notice the folding carton reduction, but the product`s margins were increased by reducing shipping and warehousing costs. Rightsizing more recently has been about not over-packaging your product with too much material and making it difficult for the consumer to get the product out of the package. I cannot tell you how many times I have informed people that I work in the packaging profession, and they respond saying how difficult it is to get a particular product out of the package and explain the various means they have to take to open it. In this particular case, you need to rightsize the package, keeping the consumer in mind and providing an easy and convenient way to remove the product from the package.

Clients often become confused with the various finishes that can be applied to printing materials. Not knowing the right one can cause problems so its important that when ordering that you tell your printer exactly what you require. So, what is the difference between UV Varnishing, varnishing and laminating? There are several kinds of varnish that can be applied to printing, but all share some common characteristics. Here are a a few basic pointers. A varnish increases color absorption They speed up the drying process. The varnish helps to prevent the ink from rubbing off when the paper is subjected to handling. Varnishes are used most frequently and succesfully on coated papers. Laminates are best for protection Printing & packaging are widely used for many areas. In our daily life, we can see them everywhere. When you come into one cake shop, you see cake packaging box / cake box. When you buy some flowers, then you get the flower well packed by a lovely flower box. When you celebrate a special day, you will buy luxury small gifts for your honey, like watch, jewelry, perfume etc. Then at this time we will need one watch box, jewelry gift box, perfume packaging box, even one more paper bag for carrying. For these kinds of packaging, we have added surface finishing on the outside to protect the ink , to protect the box surface, to make it more good-look. Machine Sealing A machine seal is a basic, and virtually invisible coating applied as part of the printing process or offline after the project leaves the press. It does not affect the appearance of the job, but as it seals the ink under a protective coat, the printer need not wait so long for the job to be dry enough to handle. It is often used when producing fast turnaround printing such as leaflets on Matt and satin papers, as inks dry more slowly on these materials. Different coatings are available in different finishes, tints, textures and thicknesses, which may be used to adjust the level of protection or achieve different visual effects. Areas that are heavily covered with black ink or other dark colors often receive a protective coating to guard against fingerprints, which stand out against a dark background. Coatings are also used on magazine and report covers and on other publications that are subject to rough or frequent handling. Liquid coatings are by far the most common way to protect print publications. They provide light to medium protection at a relatively low cost. Three major types of coatings are used: Varnish A varnish is a liquid coating applied to a printed surface. It is also referred to as coating or sealing. It is noramlly used to prevent rubbing or scuffing and ofteen used on coated stock. Varnish or print varnish is a clear coating that can be processed like an ink in (offset) presses. It has a similar composition to ink, but lacks any color pigment There are two forms Varnish: A clear liquid applied to printed surfaces for looks and protection. UV coating: Liquid laminate bonded and cured with ultraviolet light. Environmentally friendly. Ultraviolet light. It can be a gloss or a matt coating. It can be used as a spot covering to accent a particular image on the sheet or as an overall flood coating. UV coating gives more protection and sheen than either varnish or aqueous coating. Since it is cured with light and not heat, no solvents enter the atmosphere. However, it is more difficult to recycle than the other coatings. UV coating is applied as a separate finishing operation as a flood coating or (applied by screen printing) as a spot coating. Keep in mind that this thick coating may crack when scored or folded. Varnish coating are available in gloss, satin or matt finishes, with or without tints. Varnishes offer a relatively low degree of protection compared to other coatings and laminates, but they are used widely, thanks to their low cost, flexibility and ease of application. Varnishes are applied just like an ink, using one of the units on the press. Varnish can either be flooded across the entire sheet or spot applied precisely where desired, to add extra gloss to photos, for example, or to protect black backgrounds. Although varnishes must be handled carefully to prevent the release of harmful volatile organic compounds into the atmosphere, when dry they are odorless and inert. Aqueous coating Aqueous coating is more environmentally friendly than UV coating because it is water based. It has better hold-out than varnish (it does not seep into the press sheet) and does not crack or scuff easily. Aqueous does, however, cost twice as much as varnish. Since it is applied by an aqueous coating tower at the delivery end of the press, one can only lay down a flood aqueous coating, not a localized [spot" aqueous coating. Aqueous comes in gloss, dull, and satin. Like varnishes, aqueous coatings are applied inline on press, but they are shinier and smoother than varnish, have higher abrasion and rub resistance, are less likely to yellow and are more environmentally friendly. Aqueous coatings dry faster than varnishes too, which means faster turnaround times on the press. Available in gloss or matt finishes, water based coatings offer other advantages as well. Because they seal the ink from the air, they can help prevent metallic inks from tarnishing. Specially formulated aqueous coatings can be written on with a number two pencil, or overprinted using a laser jet printer, a key consideration in mass mail projects. Aqueous coatings and UV coatings as well are also susceptible to chemical burning. In a very small percentage of projects, for reasons not fully understood, certain reds, blues and yellows, such as reflex blue, rhodamine violet and purple and pms warm red, have been known to change color, bleed or burn out. Heat, exposure to light, and the passage of time can all contribute to the problem of these fugitive colors, which may change at any point from immediately after the job leaves the press to months or years later. Light tints of colors, made using a 25% screen or less, are especially prone to burning. To help combat the problem, ink companies now offer more stable, substitute inks that are close in color to ones that tend to burn, and these inks are often used to print light tints or bright colors. Even so, burning can still occur and dramatically affect the look of the project. Laminate Laminate is a thin transparent plastic sheet or coating that is usually applied to covers, post cards, etc. providing protection against liquid and heavy use, and usually accents existing color, giving a high gloss effect. Laminates come in two types: film and liquid, and can have a gloss or Matt finish. As their name suggests, in one case a clear plastic film is laid down over the sheet of paper, and in the other case a clear liquid is spread over the sheet and dries (or cures) like a varnish. Laminates protect the sheet from water and are therefore good for coating items like menus and book covers. Laminates are slow to apply and costly but provide a strong, washable surface. They are the superior choice for protecting covers. Which varnish is right for your job? Laminates offer the greatest protection and are unbeatable in a variety of applications, from maps to the menus, business cards to magazines. But with their greater weight, time, complexity and expense, laminates are typically not suited for projects with extremely large press runs, limited life spans or short deadlines. If laminates are used, there may be more than one way to achieve the desired results. Combining a laminate with a heavier paper stock produces a thicker finish at a lower cost. If you can`t decide, remember that the two types of finishes can be used together. A spot matte UV coating, for example, could be applied over a gloss laminate. If the project will be laminated, make sure to factor in additional time and often, additional weight if mailing. How to use coated paper No matter what coating you use, the results will look always look better on coated paper. This is because of the the hard, nonporous surface of the stock holds the liquid coating or film on the top of the paper, without allowing it to run into in to the surface of uncoated stocks. This superior holdout helps ensure that the protective finish will go on smoothly. The smoother the surface, the better the quality.

Manufacturers risk missing out on thousands of dollars in sales by failing to make their packaging more appealing to gift buyers, research suggests. A survey by WePack revealed that almost a third of shoppers (28.6%) choose a gift item simply because it`s packaged in a shape that`s easy to wrap. Sustainability is also increasingly important to consumers, with over a quarter of respondents (26.6%) prioritizing reusable packaging when shopping for a gift. Many manufacturers look to package their products to make them more marketable as potential gifts on a year-round basis. In this way, they are safeguarding against a weak economy. Making changes to your packaging to increase your product`s appeal as a gift needn`t be complex or expensive. Small tweaks to the print or style can turn packaging from purely functional into an effective marketing tool. Changing a product`s packaging to make it more attractive as a gift is something manufacturers can capitalize on all year round without significant financial outlay-not just during popular gift-giving seasons. Such changes could include placing unusually shaped items in simple but attractive boxes to make them appealing as a standalone gift item and easy to wrap. Other items could be presented in a reusable package, such as an attractive jar or tin. Additional measures to make a product more [giftable" include using expensive-looking packaging. The survey revealed that just over 16% of people would be more likely to opt for packaging that signifies quality. The most popular gifts purchased are entertainment-related (63%), clothing (57%), and food and drink (47%). Ways in which manufacturers could adapt the packaging of such products include changing the colors and typography in line with the seasonal period, adding a carry handle to the box, and incorporating gift-related embellishments such as ribbon. If your product is easier to buy and more suitable as a gift than your competitors`, your chances of increased sales-not just at the obvious occasions-are all the greater. Yes, we manufacturers have to figure out one more effective and competitive way to make our packaging more durable and lovable. To some extent, make the packaging as gift to our friends or family. Based on different items and budget, different kinds of paper packaging should be on its way. Luxury gift box, which is usually used for branded elements, like jewelry, watches, perfume, belts etc, costs more but desirable. For food packaging, we just custom print and the size to make the food packaging box more lovely and sweet. Adding one more ribbon for closure or ribbon bow on the top to make it more gifting. Corrugated cardboard box as one mailer box mostly used for shipping. To be a printer, be an expert. We sincerely hope what the clients get from us is not just one box, but one packaging feast, one feast that they fell giftable.

When the size and/or weight of the product justifies them, hand holes (also known as access holes) are designed into corrugated boxes to facilitate safe manual handling. The categories of such products are diverse, examples being wide-screen televisions, printers, windows, patio doors, garage doors, automotive body replacement parts, in addition to various multi-pack consumer non-durables sold in big-box stores. A user of corrugated cardboard box with hand holes needs application-specific knowledge; otherwise, the boxes might prove to be unfit for their intended purposes. Hand holes are a simple concept, entrapping some users into believing that it`s no more complex than die-cutting some openings into a corrugated blank. Such thinking is a main reason why, every year, there are accounts of hand holes failing, causing injuries at work, retail, or home. The ensuing discussion identifies the major variables and considerations that should be brought to bear. Board. Corrugated paperboard is an engineered structure, having a strength-to-weight ratio that makes it unrivaled for box construction. That distinction aside, there are still decisions to be made as to the board and its properties. Should it be single-wall, double-wall, or triple-wall? What type(s) of flute? Virgin Kraft or recycled? Mullen Burst Test or Edge Crush Test? Keeping in mind that with the aforementioned types of large and/or heavy products that justify hand holes, double-wall should be the default choice. That`s because single-wall might not embody the required strength, and if triple-wall strength is required, the load is likely one best suited for mechanical handling. With double-wall, it`s best not to use the same flute for both layers, to avoid arches aligning one on top of the other. When different flutes are used, their heights and number-per-linear unit make for an alignment that`s staggered and more resistant to forces. Beyond that, A/B, A/C, B/C, etc. each yields a distinct board thickness. Furthermore, the properties of a given combination can differ, depending on which is the outer and which is the inner flute. Sustainability notwithstanding, there`s no denying that virgin Kraft is stronger than recycled. If the required measure-of-safety only can be met with virgin, then, so be it. That certainly applies to the liners, but can apply to the flutes, as well. Box style. The regular slotted container (RSC) is the most popular style due to its efficient use of corrugated board. When a RSC has hand holes, they are located on the end panels. Other box styles, particularly those that are tall and long, are known to have hand holes on end panels and side panels. Regardless of box style, hand holes present two major concerns: how the bottom is secured, and the location of the hand holes (which determines how much material is between the hand holes and the top score line of the panel). When a box is lifted via hand holes, the weight of the contents is supported by the bottom of the box. If not adequately secured, the bottom will give. This means that contents will fall through, resulting in content damage and possibly personal injury. Even when the bottom is adequately secured, if there is not enough board between the hand holes and the top of the panel, the board can rupture from the force of lifting, likely causing the handler to drop that end of the box. Size and shape of hand holes. As previously mentioned, hand holes, because they remove board, weaken a box. It logically follows that the size and shape of the hand holes should be a trade-off between function and practicality. Ergonomics come into play. What size hand should the hole accommodate, given that both males and females might be handlers? A related consideration is whether the hole should accommodate a gloved hand or just a bare one. As for shape, an elongated oval is common, but does not exclude other shapes from consideration. The orientation of the hand, relative to the handling is critical. Lifting, for example, requires a palms-up insertion, whereas pulling can be performed with a variety of hand positions. The preceding comment can serve as segue into a discussion on printed warnings and safety instructions regarding hand holes. Some communications in the form of icons, for example, designate the handling as a two-person operation. Other communications, such as upward-pointing arrows, convey that the hand holds are for lifting as opposed to pulling. The rationale in that case is that the holds are more resistant to the forces imposed by lifting than they are to the forces imposed by pulling. Then again, if pulling is to be regarded as a misuse of the hand holes, it`s nonetheless a foreseeable misuse; therefore, the box should be able to withstand such handling, short of the abusive variety. Reinforcement. Hand holes can fail, but susceptibility to failure can be lessened by different ways of reinforcement, including plastic inserts and filament tape. Such methods, however, add costs, not just in material, but also in labor and in tooling. On a cost-effective basis, reinforcement of hand holes is rarely if ever justified when the other variables and considerations mentioned in this article are skillfully managed, resulting in boxes well-suited for their intended purposes. But how is such fitness determined? ASTM D6804-02 lists various evaluation methodologies in that pursuit. However, any stakeholder is free to design something proprietary, or even choose shipping tests, in lieu of or in combination with laboratory testing. In the final analysis, the design of hand holes for corrugated box is not an undertaking that manages itself. To the contrary, it`s a hands-on project. Unlike paper folding box or rigid gift box, which they do not need any hand holes to carry the box, corrugated cardboard box is usually used for heavy loaded products, like fruits, beer or beverage, furniture etc. Hand holes just gives one way for workers to move the box easily.

Pace of lift is becoming faster and faster, and it turns out people live under high pressure. Trending snacks or fast food brings increasing need of paper packaging. Hamburger packaging box, macaron packaging box, snacks paper packaging box, Kraft food paper bag etc. Here comes more info for the global snack packaging trends around the world. North America The healthier snack segments (e.g. Nuts/ Seeds, Bars, etc.) and combo snacks (e.g. combinations of meat, cheese, nuts, fruits, veggies, dips, etc.) are among the fastest growing snack categories, and one side bar to this trend is the growing demand for gluten/allergen-free product alternatives. Many CPGs - especially co-manufacturers - are likely to set up separate gluten/allergen-free production lines, with a resultant investment in machinery. Other packaging implication to the healthier and combo snacks market growth is the demand for flexible pouch filling machinery (particularly Form Fill Seal), and Shelf Ready Packaging (SRP)-based secondary packaging machinery. The nuts market growth requires flow wrappers for bars, and rigid tray filling and sealing equipment is needed to meet the demand for combo snacks. GLOBAL VS NORTH AMERICA TRENDS Stand-up pouches The [Doypack revolution" is primarily a US phenomenon, and while stand-up pouch demand is growing in Europe/Asia, it is nowhere near the level of North America - both in growth rate or overall market size. Any positive growth in Europe may be partially retail-driven as Costco subsidiaries in Europe carry snack brands (e.g. certain nuts brands) in stand-up pouch form. Nuts & Seeds packaging Canned nuts represent the majority of nut sales in Europe & Asia, and while stand-up pouches are indeed growing in these areas, canned nuts are still growing at a greater rate. Tighter packaging in Europe/Asia Different CPGs confirm that European and Asian snack food packaging (both primary and secondary) is more efficient by being wrapped more tightly around package contents. In some areas, people pay [per pound of trash," so CPGs have worked on reducing material usage in those areas. One R&D Manager at a large CPG confirmed [optimizing usage of space", i.e. tighter packaging, is a key goal of theirs, and that current equipment is not up to the task. [The US is 10-15 years behind Europe & Asia [in terms of innovation on this front]," said one Packaging Equipment Engineer at a Sweet Snacks CPG. Source: PMMI Business Intelligence [Snack Foods – Packaging and Processing Market Assessment and Trends 2018"

Paper shopping bag is one of the most popular environmentally friendly packaging materials in the world. Paper shopping bag are colorful, dazzling, very tempting. With the strengthening of environmental awareness,Paper shopping bag to be better than non-woven bags, Paper Bags color and pattern on the paper and non-woven design than easy, the effect is better, showing a very high level and three-dimensional, attract customers love. Paper shopping bag runs through the beauty of the elements, making it more attractive, more temptation, better reflect the brand image and influence, environmental protection, fashion, practical, advertising effect for a. Paper shopping bag are one of the most commonly used packaging containers in life, such as handbags for merchandise packaging, multi-layer bags in industrial products, and the like. On the basis of the traditional, the current paper bag in the performance, the use of a great improvement. If the paper and aluminum foil, Paper Bags plastic or other materials used in combination, greatly improve the use of paper bags performance, broaden the scope of use. A paper bag is a soft container which is closed by one end or both ends of a paper tube, Paper Bags with an opening for easy packing. There are many types of paper bags What are the commonly used sizes of paper bags by height * length * width, unit MM: 130 * 90 * 30,150 * 100 * 30,150 * 110 * 30,190 * 135 * 50,200 * 145 * 50,200 * 150 * 50,300 * 200 * 60,320 * 230 * 60-70,320 * 240 * 60-70,390 * 290 * 60-80,440 * 320 * 60-80,450 * 340 * 60-80,600 * 420 * 80-100,650 * 450 * 80-100,700 * 480 * 80-100, of course, you can also according to their own product characteristics, design other sizes. Paper shopping bag are generally applicable to what materials: paper bag material are: art paper, kraft paper, black cardboard, copper paper and specialty paper. 1. The advantages of art paper: solid, more durable, very smooth, printed out of the color is full of rich, paper bags commonly used 210-300 grams of white cardboard, Paper Bags often used more is 230 grams of white cardboard The 2. Copper paper material characteristics: whiteness and gloss are very good, when the print and picture can reflect the three-dimensional, but its solid degree than white cardboard. Paper bags commonly used to the thickness of the copper plate 128-300 grams. 3 The advantages of kraft paper: a high degree of toughness firmness, not easy to tear, kraft paper is generally suitable for printing some monochrome or color is not rich two-color paper bag. Commonly used to the size is: 120-300 grams 4 Black paper card advantages: solid and durable, Paper Bags the color is black, because the black cardboard itself is black, it is the biggest drawback is not printed color, Paper Bags but can be used to bronzing, hot silver And so on. Meanwhile paper is recycled material which does no harm to our environment. We hope that with our great efforts, our home is cleaner and more friendly. Ibis has the mission that "Be a printer; Be an expect!"

Facebook Could Owe $5 Billion In Taxes Source: Facebook (FB, Tech30) disclosed on Thursday that it could owe billions due to an IRS investigation into the way it moved assets to an Irish subsidiary to avoid higher taxes. The IRS tax penalty could total $3 billion to $5 billion, plus interest, according to a Facebook filing with the Securities and Exchange Commission. If so, Facebook says the penalty could have a "material adverse impact" on its financial position. The tax issue was first disclosed publicly three weeks ago when the U.S. Justice Department filed a lawsuit forcing Facebook to comply with the ongoing IRS investigation. No figures were provided at the time for possible penalties. The investigation dates back to 2010 when Facebook shifted the rights for its worldwide business, excluding the U.S. and Canada, to Facebook Ireland as part of a complex maneuver to reduce its tax payments. That transfer included certain hard to quantify assets like its "user base, online platform and marketing intangibles." The IRS came to believe that Ernst & Young, the accounting firm tasked with valuing the assets in this transfer, may have "understated" the worth of these intangibles by "billions of dollars," according to a copy of the legal filing provided to CNNMoney. Related: Facebook plans for life after Zuckerberg "We do not agree with the position of the IRS and will file a petition in the United States Tax Court challenging the Notice," Facebook wrote in its filing this week. Facebook, along with tech peers like Apple (AAPL, Tech30) and Google (GOOGL, Tech30), has come under fire in recent years for curbing assets in Ireland and other countries that serve as tax havens thanks to their low corporate tax rate. In March, Facebook caved to the pressure somewhat and agreed to stop routing revenue earned in the U.K. through Ireland. The IRS has been working to gather information on the 2010 Irish agreement for years, with limited cooperation. Nina Wu Stone, an investigator with the IRS, noted in one of the filings that she issued six summonses last month for Facebook to produce records related to the asset transfer. Facebook failed to comply with those requests. Earlier this week, the IRS disclosed that Facebook ignored a seventh summons as well.

The Baby Box doesn't target at particular part group of society. It's about starting the parenting journey on an even level playing field and not excluding anyone,' Ms Lucas said. It's not just about the box - each of them contain a firm foam mattress and baby goods inside such as a sleeping sack, onesies, teethers, bath supplies, and organic wash and burp clothes. 'Everything that we put into the box has a purpose, we done a lot of research behind our products to help facilitate the need for the need of the community,' she said. Ms Lucas said she has had an overwhelmingly positive response from parents who have the box, which are available online starting from AUD$99. She has even used the box herself while pregnant with her now one-year-old son Tobias saying they really utilised the box and the products included. Ms Lucas added that other parents have used the box as playpen, keepsake or a toy box. The box is a way to to get mums involved with the medical services available in society such as pre-natal services,' she added. The company also has a charitable component that donate boxes to not-for-profit organisations helping vulnerable families who need help welcoming a new born in Victoria, New South Wales and Western Australia. There is also an educational component with the comes with the box called Baby Box University which is an online community that can help address many questions new parents have. Jill Green the general manager of research, advocacy and change of SIDS and Kids said since starting their Safe Sleeping Campaign in 1991, there has been an 80 per cent reduction in SIDS (sudden infancy death syndrome). Ms Green said that no formal research has been done on the baby boxes. 'What we (SIDS and Kids) believe is that parents should make the based for them when buying any baby product,' she said. She added that parents need to think about whether the product they want to buy meets with Australian and New Zealand standards, and if it can withstand different climates around the country. Ms Green said: 'For parents they need to make an informed choice and look at things economically.' 'But with all products they need to decide is it safe for their baby and to talk to their health professionals,' she added. Australia's last recorded statistic for infant mortality rate which was in 2012 and found 3.3 infant deaths per 1,000 live births according to the Australian Bureau of Statistics. The UK has some of highest rates of infant mortality in Europe, ranking 22nd out of 50 European countries, with 4.19 deaths per 1,000 births. Dr Karen Joash, the consultant obstetrician at Imperial College Healthcare Trust, who is leading the London baby box trial, said: 'For too many years the UK has fallen behind its European counterparts when it comes to reducing infant mortality. 'These boxes and the education resources that sit alongside them have been proven to help reduce the infant mortality rate in Finland. 'We hope these results could be replicated in the UK. Jennifer Clary, CEO of The Baby Box Co, which is supplying the baby boxes for free said: 'We are delighted to provide the baby boxes to the Trust for UK parents and look forward to the results of the trial.' The introduction of baby boxes in Finland in the 1930s is thought to have contributed to the reduction in the infant mortality rate in the country. Initially the boxes were only given to low income mothers - before the scheme was expanded to include all families. The rate fell from 65 infant deaths per 1,000 births in 1938 to 2.26 per 1,000 births in 2015.